The Image Group
616.393.9588 | ContactWe’re a group of creative, strategic people integrating communication through video, web and print. We’d love to hear from you.
Our Philosophy: Real. Good. Communication.
Real.
True, authentic, genuine and sincere. We’ve noticed that in a sea of clamor and hype, there is thirst for meaning. People want to connect; they’re looking for honesty, they crave the authentic.
Good.
Strategic, engaging, memorable and beneficial. Good work to us means a balance between strategic and creative — “what to say” and “how to say it.” It also means doing good — using our skills to have a positive impact on our culture.
Communication.
Innovator, Organizer, Storyteller and Artist. While many of us believe that the entire universe was brought into existence by the spoken word, we will settle for using communication to create your brand. Reason, poetry, emotion, and technology are just a few of the tools that we use to do this.
Latest video work for Point West at Macatawa Park
Everything Old Is New Again
Located between Lake Michigan and Lake Macatawa, Point West is a significant part of our Holland lakeshore community. The Point West story involves nostalgia, longing, history, family and all that is beautiful and treasured about this corner of the world. Point West is the punctuation to over a hundred years...
More about this…Selected video work
Metro Health
HydrAid®
South Dakota State University
Western Michigan University
Our Vimeo channel is also frequently updated with fresh work. Take a look.
Latest web work for Tabor College
The "Be" Campaign Website
The Challenge : Tabor College desired to extend a successfully integrated brand campaign that would continue to attract the traditional undergraduate student as well as reach their growing adult student audience. The Solution : For 2012, Tabor and TIG partnered together again to produce a brand campaign for the growing...
More about this…Selected web work
Wedgwood Christian Services
Grace College & Theological Seminary
Saginaw Valley State University
Metro Health
Latest print work for South Dakota State University
SDSU Branding Campaign
The Challenge : The University needed a campaign that would help build and sustain their brand. The perception of the University wasn’t matching up to all the great things it had to offer. There was a lack of awareness of the breadth of the University’s programs, including national recognition for...
More about this…Selected print work
Point West at Macatawa Park
Thanksgiving Card
Western Michigan University
Metro Health
You can connect with us in a multitude of ways. Hooray for technology!
Visit us
Suite 200
Holland, MI 49423
Call us: 616-393-9588