True, authentic, genuine and sincere. We’ve noticed that in a sea of clamor and hype, there is thirst for meaning. People want to connect; they’re looking for honesty, they crave the authentic.
Strategic, engaging, memorable and beneficial. Good work to us means a balance between strategic and creative — “what to say” and “how to say it.” It also means doing good — using our skills to have a positive impact on our culture.
Innovator, Organizer, Storyteller and Artist. While many of us believe that the entire universe was brought into existence by the spoken word, we will settle for using communication to create your brand. Reason, poetry, emotion, and technology are just a few of the tools that we use to do this.
Question. Dig. Probe. Research. Seek. Analyze. Distill information and write the Creative Brief.
Talk to audiences. Know the market. Study the brief. Come up with a deep, intuitive understanding of brand and/or task.
Use the Creative Brief and teamwork to communicate insight poignantly and memorably.
Implement ideas in such a way as to have lasting and measurable impact.
Located between Lake Michigan and Lake Macatawa, Point West is a significant part of our Holland lakeshore community. The Point West story involves nostalgia, longing, history, family and all that is beautiful and treasured about this corner of the world. Point West is the punctuation to over a hundred years...More about this…
Our Vimeo channel is also frequently updated with fresh work. Take a look.
The Challenge : Tabor College desired to extend a successfully integrated brand campaign that would continue to attract the traditional undergraduate student as well as reach their growing adult student audience. The Solution : For 2012, Tabor and TIG partnered together again to produce a brand campaign for the growing...More about this…
The Organization : Through the Council for Christian Colleges & Universities (CCCU) BestSemester proudly offers twelve off-campus and study abroad programs around the world. The Approach : BestSemester was facing a decline in enrollment and sought to extend a brand campaign that would attract students who were looking for a...More about this…