The Image Group
616.393.9588 | ContactWe’re a group of creative, strategic people integrating communication through video, web and print. We’d love to hear from you.
Our Philosophy: Real. Good. Communication.
Real.
True, authentic, genuine and sincere. We’ve noticed that in a sea of clamor and hype, there is thirst for meaning. People want to connect; they’re looking for honesty, they crave the authentic.
Good.
Strategic, engaging, memorable and beneficial. Good work to us means a balance between strategic and creative — “what to say” and “how to say it.” It also means doing good — using our skills to have a positive impact on our culture.
Communication.
Innovator, Organizer, Storyteller and Artist. While many of us believe that the entire universe was brought into existence by the spoken word, we will settle for using communication to create your brand. Reason, poetry, emotion, and technology are just a few of the tools that we use to do this.
Our Method
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Inquiry.
Question. Dig. Probe. Research. Seek. Analyze. Distill information and write the Creative Brief.
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Insight.
Talk to audiences. Know the market. Study the brief. Come up with a deep, intuitive understanding of brand and/or task.
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Idea.
Use the Creative Brief and teamwork to communicate insight poignantly and memorably.
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Impact.
Implement ideas in such a way as to have lasting and measurable impact.
Latest video work for Metro Health
Your Health. Our Passion.
Challenge In an increasingly competitive climate for health care, Metro Health needed to communicate to the region its competencies and strengths. Metro Health has always been about patient-centered medicine. But how is this portrayed without compromising the perception of medical excellence? Solution The “Your health. Our passion.” campaign balanced medical...
More about this…Selected video work
Point West at Macatawa Park
HydrAid®
South Dakota State University
Western Michigan University
Our Vimeo channel is also frequently updated with fresh work. Take a look.
Latest web work for Tabor College
The "Be" Campaign Website
The Challenge : Tabor College desired to extend a successfully integrated brand campaign that would continue to attract the traditional undergraduate student as well as reach their growing adult student audience. The Solution : For 2012, Tabor and TIG partnered together again to produce a brand campaign for the growing...
More about this…Selected web work
Wedgwood Christian Services
Grace College & Theological Seminary
Saginaw Valley State University
Metro Health
Latest print work for BestSemester
'Get The Picture' Campaign
The Organization : Through the Council for Christian Colleges & Universities (CCCU) BestSemester proudly offers twelve off-campus and study abroad programs around the world. The Approach : BestSemester was facing a decline in enrollment and sought to extend a brand campaign that would attract students who were looking for a...
More about this…Selected print work
South Dakota State University
Point West at Macatawa Park
Western Michigan University
Metro Health
You can connect with us in a multitude of ways. Hooray for technology!
Visit us
Suite 200
Holland, MI 49423
Call us: 616-393-9588