the tig blog.

Final Friday 08.26.2016

Aaron McCall

And another successful Final Friday is in the books. The theme for August was Sports/Olympics, so each of us scoured the web for content to share with each other and now, you. Enjoy.

We’re The Superhumans | Rio Paralympics 2016 Trailer
Channel 4 is proud to present the 3-minute trailer for the Rio 2016 Paralympic Games. Signed & Subtitled and Audio Described versions are available in the playlist. Source:

Unlimited You
Nike goes way beyond “Just Do It” in a new spot airing during the Rio Olympics opening ceremony that depicts athletes both unknown and famous in a real-meets-unreal spectacular. Source:

Olympic-Logo-a-Day: One Year.
Sarah Hyndman reimagined the Olympic Logo every day for a year. Source:

CHAMPION OF THE WORLD – Muhammad Ali Tribute
A tribute to the greatest of all time – Muhammad Ali. Source:

MINI USA | U.S. Olympic Games TV Spot | #DefyLabels
MINI is proud to partner with U. S. Olympians who have defied labels on their #RoadToRio. The athletes who have exceeded expectations and defined themselves. Because they are the ones who truly embody the Olympic spirit. Source:

Visa TV Spot | Kerri and Misty

BBC Winter Olympics – Nature
The 2014 Winter Olympic Games [took] place in Sochi, Russia from 7th-23rd February 2014. Source:

Looking Back at 120 Years of Olympic Poster Design
This collection includes 87 Olympic posters. Source:

P&G Thank You, Mom – Strong | Rio 2016 Olympic Games
It takes someone strong to make someone strong. This summer, as we celebrate the world’s athletes at the 2016 Olympic Games, let’s not forget the person whose strength inspired them along the way: Mom. Source:

P&G Thank You, Mom | Sochi 2014 Olympic Games
It takes someone strong to make someone strong. This summer, as we celebrate the world’s athletes at the 2016 Olympic Games, let’s not forget the person whose strength inspired them along the way: Mom. Source:

Lance Wyman
A video in a series which aims to reveal the very human stories of passionate, strong-willed people who have dedicated their lives to translating abstract ideas into the objects we love. This video focuses on Lance Wyman, the man behind the design of the 1968 Mexico Olympics. Source:

1968 Mexico Olympics, Mexico
The starting point was the mandatory five-ring logo that identifies the modern Olympic Games. It was the realization that the geometry of the five rings could be expanded to generate the number ’68’, the year of the games and with the addition of the word ‘Mexico’ the logotype was created. Mexico 68 clearly identifies the country, the year and the event. The distinct geometric forms suggest early Mexican cultures and Mexican folk-art, and the final design references 1960’s Op Art. Source:

Nike Courage

Love Me Or Hate Me

Joga Bonito Nike Brazilian Soccer Commercial

OLYMPIA is an homage to the Games, especially the athletes and their amazing moves. Source:

JR Celebrates the Olympics with Two New Installations
French artist JR has created two new public artworks in Rio de Janeiro in celebration of the Olympic games and as part of his ongoing Inside Out Project. Source:

Otl Aicher: An Expanded, Abridged Story
This post combines a segment of what Speak Up is writing for an entry on Summer Olympic identities. Most of the information here is taken from the wonderful monograph, Otl Aicher, written by Markus Rathgeb. Source:

Uncle Drew | Chapter 1 | Pepsi Max
Pepsi MAX went to a pick-up game in Bloomfield, NJ pretending to shoot a documentary on a basketball player named “Kevin.” When his Uncle Drew came into the game, some magical things happened. Source:

Anything for Golf | Golfsmith
For every beautifully executed golf shot, there are thousands of not so beautiful ones—shots that land in the water, or the woods, or get carried away by an ill-timed gust of wind. Golfsmith is finding the humor in such moments in its new ad campaign. Source:

No Words | NHL Stanley Cup Final ad
NHL commercial “No Words” debuted during the 2010 Stanley Cup Final. Source:

The Players’ Tribune
The Players’ Tribune is a new media company that provides athletes with a platform to connect directly with their fans, in their own words. Founded by Derek Jeter, The Players’ Tribune publishes first-person stories from athletes, providing unique insight into the daily sports conversation. Through impactful and powerful long and short form stories, video series and podcasts, The Players’ Tribune brings fans closer than ever to the games they love. UTL:

That closes out the Sports/Olympics Final Friday. To be completely honest, we have no idea what the September theme will be just yet. But there will be beer. And it will be awesome. So remember, if you’d like to join us, let us know. Email Tim Hackney and we’ll save a spot for you.