Cornerstone University needed to highlight vibrancy and academic opportunity for Undergraduate Admissions while also articulating legitimacy and expertise for businesses and adult learning audiences. These goals inspired the “What Matters” campaign and a website overhaul for the brand.
The campaign highlights the personal focus of the university on its students. Canvas backdrops were employed for portrait shots that featured students, faculty and graduates pursuing what matters most to them thanks to Cornerstone University. The copy and tone of the campaign invite audiences to an experience that will not only define their education but the course of their life. The website adopts a similar approach, optimized for SEO, a quick mobile read and an intuitive user experience.
Branding and strategy
Identity and campaign style guides
Admissions print materials
Design direction, content and SEO optimization