Dordt College asked TIG to take a strong set of assets and ideate a campaign that would set the college apart from the competition. After visiting the campus and internalizing what made Dordt “Dordt,” our team provided the college with a fresh way to share their story and successfully draw target students to the university.
The “More” campaign adopts a conversational approach with students. The mix of headlines and anthem prose help keep pieces engaging and original. The campaign also intentionally plays with typography and color to emphasize the scope of what Dordt has to offer. As a whole, the campaign has built up the school’s legitimacy and generated energy for their coming Admissions cycle, leading to an increase in both applications and deposits. Dordt was so pleased with TIG’s results they followed up with a request for a full recruitment suit to launch their Professional-Technical programs. We were happy to oblige.