There is a wide array of events put on in Holland, Michigan every year, including Girlfriends Weekend in early March. This year, Downtown Holland was looking for a set of marketing materials that appealed to a wider demographic, drew a younger audience and generated excitement for the shops downtown.
Drawing from fashion icons, modern design and the feel of downtown Holland storefronts, we created a fresh brand, set of posters and a website to encourage registration for the weekend. Materials are playful, relational and inspiring.
Stores throughout downtown chose to display posters, news spread through social media and tickets continue to be sold online. Once events kick-off, participants can confer with a mobile site for details on times and locations for each activity. Our partnership with Downtown Holland continues to grow as we work together on new efforts for the coming year.