Good Work.

Downtown Holland

Project Overview

There is a wide array of events put on in Holland, Michigan every year, including Girlfriends Weekend in early March. This year, Downtown Holland was looking for a set of marketing materials that appealed to a wider demographic, drew a younger audience and generated excitement for the shops downtown.

Drawing from fashion icons, modern design and the feel of downtown Holland storefronts, we created a fresh brand, set of posters and a website to encourage registration for the weekend. Materials are playful, relational and inspiring.

Deliverables:

Stores throughout downtown chose to display posters, news spread through social media and tickets continue to be sold online. Once events kick-off, participants can confer with a mobile site for details on times and locations for each activity. Our partnership with Downtown Holland continues to grow as we work together on new efforts for the coming year.