Good Work.

Heritage Community of Kalamazoo

Every once in a while, you have the privilege of partnering with a client across the years to tell a story that really matters in a way no one else has. For us, one of those clients is Heritage Community of Kalamazoo. We started our relationship with Heritage nearly fours years ago when we re-established the brand, developed an identity and creative assets for the new foundation and elevated Heritage’s marketing and recruitment strategies to a whole new level.

In 2016, Heritage returned, eager for far more than a campaign update or refresh. This time, Heritage wanted to celebrate their people—both their staff and their residents. In response, TIG developed the “Parts of Our Heritage” campaign, built off of an Addy award winning video project. This series of videos reveals the moving wisdom, love, friendship and memories that Heritage Community’s residents and staff offer to the Kalamazoo community every day. With a commitment to capture authentic Heritage moments, TIG let the cameras roll nonstop during our video production. The stories we discovered speak for themselves.


• Branding and strategy
• Updated collateral
• Video series
• Foundation print materials
• Human resources brochure
• Social media strategy
• PR strategy