Throughout our 10-year relationship, Metro Health has climbed from #4 to #2 in regional perception of quality and 10 other favorability attributes. TIG’s in-depth brand and strategy assessments in both 2011 and 2014 have not only guided our creative efforts but also positioned Metro Health for more growth to come.
Most recently, we launched the “Better all around” campaign to celebrate patients out in the world, enjoying their lives and time with their loved ones – something they can do because they’re part of a health system dedicated to getting patients well, and keeping them well. And that’s better for everyone.
Branding and strategy
Identity assessment and guide
Social media assets
On-campus marketing materials and signage