Good Work.

South Dakota State University

With just over 12,500 students, SDSU is the largest university in South Dakota. Established in 1881 as a land grant university, SDSU currently has over 200 programs—many recognized nationally—and is one of the top 20 universities in the nation for online learning. Students come from all 50 states and over 70 countries.

Now in the 5th year of our relationship, we have partnered with the University in several campaigns that have shared the breadth and prestige of the University’s programs. We’ve also adopted a branded house mentality to unite three key divisions at SDSU: Continuing and Distance Education, University Marketing & Communications and Traditional Undergrad Admissions. The result? Record-high enrollment and a house that’s looking nice and playing nicer.

Deliverables included:

SDSU’s most recent campaign “Ready to Impact” goes beyond the national recognition of the University to tell the story of how its undergraduates and online students are prepared to make an impact throughout the region and the world. Prominently featuring the SD logo in blue and gold, the campaign’s bold look and aggressive messaging share the story of a university empowering its students in a wide range of fields. Because at SDSU, impact doesn’t start when you graduate. It starts the moment you join this community.