Good Work.

South Dakota State University

With just over 12,500 students, SDSU is the largest university in South Dakota. Established in 1881 as a land grant university, SDSU currently has over 200 programs—many recognized nationally—and is one of the top 20 universities in the nation for online learning. Students come from all 50 states and over 70 countries.

We partnered with the University in several campaigns that shared the breadth and prestige of the University’s programs. We’ve also adopted a branded house mentality to unite three key divisions at SDSU: Continuing and Distance Education, University Marketing & Communications and Traditional Undergrad Admissions. Our most recent campaign for SDSU was “Ready to Impact.” Prominently featuring the SD logo in blue and gold, the campaign’s bold look and aggressive messaging shared the story of a university empowering its students in a wide range of fields. Because at SDSU, impact doesn’t start when you graduate. It starts the moment you join this community. Over the course of our partnership, SDSU enjoyed record-high enrollment and a cohesive message across departments.

Deliverables included:

Branding and Strategy
Identity and campaign style guides
Banner and print ads
Online banner ads
Admissions print materials
Online video campaign
TV Spots
Pandora and radio spots