Portfolio National Nail STINGER ™
Sales Identity and Packaging
Print, Web and Outdoor
The Challenge
National Nail had a newly developed tool, but it lacked a name and a brand identity that would serve as a stand-alone "sub-brand" of National Nail that could extend to future products and the fasteners themselves as they are introduced to the marketplace.
The Solution
Once the "STINGER ™" name had been agreed upon, The Image Group developed an identity suite for the new brand. The Image Group also contracted with a tool design company and assisted with the manufacturing process taking place in Taiwan in terms of maintaining the brand's consistency on the tool itself as well as the newly designed internal, external and retail packaging.
The STINGER CH38 Cap Hammer has certainly been a hit! Because of high demand, we've quadrupled the production of the STINGER tools and StaplePac cap fasteners. The Image Group challenged us to raise our standards in the marketing of our products, and in this case, it certainly has paid off!
– Kris Anderson, Director of Marketing