The Image Group

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The Challenge

Northpointe Bank had been in the Grand Rapids market for a few years. However, Northpointe faced a unique challenge because it serves prosperous investors as well as provides loans for people with unconventional properties. The building of a prestigious new building in a highly visible location prompted the bank to be more intentional about its brand message.

The Solution

After months of strategic research we developed high-quality materials with very accessible messages that resonated with both audiences. In addition, we expanded their graphic brand beyond a logo to a consistent color and layout treatment for all of their materials.