The Image Group

Print, Web and Outdoor

• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

The Challenge

The developers of a potential real estate development came to The Image Group at the very beginning of their project — a new high-end waterfront resort-living complex in Ludington, MI. When we first started working together, the project didn’t even have a name. We literally had the opportunity to brand the property from the ground up. NorthShore Villas and Yacht Club was birthed as a first-of-its-kind luxury resort and marina.

The Solution

We branded NorthShore by beginning with solid research. We looked at the current marketplace and determined names and attributes that resonated with the target market, including influences from leading brands throughout North America. After months of consideration and work, NorthShore Villas and Yacht Club was birthed.