Portfolio Kendall College of Art and Design
Viewbook
The Challenge
Admissions marketing materials for art schools — and this one in particular — have to do more than attract and compel prospective students to enroll. These materials also serve to showcase the college to multiple audiences. The challenge was to create comprehensive materials that would provide a consistent brand image and be effective in connecting with a variety of audiences.
The Solution
The Image Group and Kendall teams felt that the best way to showcase the school to a variety of audiences and attract new students was to highlight the best of Kendall’s student work.
The Image Group was able to completely update the look and feel of our College through their creative work tied to the Viewbook, website and DVD projects. Our target audiences both externally and internally have responded in an extremely positive way to this work, and it has given us a tremendous boost to the overall brand image of the College.
— Sandy Britton, Director of Enrollment Management