The Image Group

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The Challenge

After ramping up its brand in 2001 and making the switch from college to university, Spring Arbor University was ready to set aggressive growth goals based on their academic quality, ability to prepare students for success and focus on spiritual values.

The Solution

The Image Group determined Spring Arbor University could claim one of the highest rates of retention (89%) in the country. We used that stat to springboard an aggressive enrollment campaign through compelling materials highlighting students being stuck on SAU.