The Image Group

Print, Web and Outdoor

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Radio

• Don't Be Jim
• Super-Human

The Challenge

The public perception of Western Michigan University was in need of a makeover. After doing their homework — conducting research and working to build a consensus around campus — WMU was in need of some creative minds to bring their new brand promise and positioning to life.

The Solution

Building on their brand promise, we worked with WMU to craft a bold, confident brand image that would get noticed and communicate to WMU audiences.