Portfolio WMU Admissions
Print, Web and Outdoor
The Challenge
Western Michigan University was facing a 6-year decline in enrollment and was seeking to turn the tide by establishing a new image and clear message to prospective students.
The Solution
Building on their brand promise, we worked with WMU to craft a bold and confident brand image that would get noticed and communicate to WMU audiences
The "What's behind the W?" campaign created by The Image Group has generated needed enthusiasm, internally and externally, by establishing an image that is recognizable.
—Penny Bundy, Admissions Director