Portfolio WMU Extended University Programs (EUP)
Print, Web and Outdoor
Radio
The Challenge
Within a saturated market, EUP was fighting to meet enrollment goals and to be known as an option for area adults looking to earn their degree.
The Solution
Leveraging the new brand image direction for WMU, we worked with EUP to launch a strategic external campaign to increase awareness of campus locations and programs.
The creative staff at The Image Group has impressed our team in many ways. The EUP outdoor campaign they created generated attention beyond our expectations. This was a giant leap forward for the EUP brand.
—Megan Anderson, Coordinator of Marketing and Communications