Portfolio Integrated Healthcare Associates
Open Enrollment Campaign
Print, Web and Outdoor
The Challenge
IHA is one of the largest multi-disciplinary physician groups in the state. However, most patients and prospective patients were unaware of the benefits of having an IHA doctor, and the philosophy and purpose of IHA which sets the organization apart from competing physician groups.
The Solution
The solution was to elevate the IHA brand while promoting the variety of specialists, multiple office locations and overall mindset of providing a unique patient-focused user experience. An additional business-to-business strategy to insurance brokers was also pursued such that they were better equipped to include IHA in the plans they presented to employers and Human Resource professionals. By elevating the value of the IHA brand while more clearly explaining its benefits, IHA and its doctors have enjoyed greater recognition and higher degree of visibility.
It's been a great experience working with The Image Group. They really listened to us and valued our opinion throughout the process. Their work really brought out that “something extra” our brand was missing and helped us communicate to the market the value and benefits of having an IHA doctor as an advocate for their overall wellness.
— Amy Middleton, Director of Marketing