Portfolio Port Huron — Women’s Wellness Place
Women's Wellness Ad Campaign
The Challenge
Port Huron is a leading hospital in the greater Detroit area. It has enjoyed good market share in general and in women’s health in particular. However, when it came to women’s health, Port Huron was not seeing the mind share it hoped for to establish lifelong customers.
The Solution
By focusing on its key audience, Port Huron found the most effective way to communicate its capabilities within women’s health was through testimonials. Port Huron used real stories of real women to connect at a deeper level.
The Image Group has been a pleasure to work with. They have demonstrated great passion to want to get to know us first before figuring out the best way for us to share our story with our target audience.
—Barb Winters, RN, Director of Marketing