Portfolio Plastic Surgery Associates
Collateral
The Challenge
Plastic Surgery Associates is the regional leader for reconstructive surgery in West Michigan. Unfortunately, most people had never heard of them. Plastic Surgery Associates wanted to claim the leader position in the mind of its audience.
The Solution
The solution was to simply update the brand image by using current imagery and sharper messaging. By bringing the look and feel of the communication materials up a notch, people intuitively understood that they were dealing with a top-level plastic surgery group.