The Image Group

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The Challenge

The YMCA of Greater Grand Rapids raises money each year for the Strong Kids Campaign. The money from this campaign is used to sponsor programs, provide scholarships and promote strong kids and families. In 2006, the YMCA of Greater Grand Rapids raised $900,000.

The Solution

Building on the brand established with the 2006 materials, we used personal stories and testimonials to put a face on the kids and families who benefit directly from the Strong Kids Campaign. Through excellent photography and intriguing headlines, we challenged donors to help support the Strong Kids Campaign.