The orange, a metaphor for our agency.
The orange is real—it’s natural, tangible and simple. It’s fresh and juicy. The orange is good and good for you; it’s delicious and it’s healthy. And for us, the orange represents brand communication. Its outer skin, the rind, is the brand’s connection with its external audiences. Beneath the surface, the many parts or slices of the orange make up the whole, just as various tools and disciplines make up integrated communication. And finally, like the white noodly thing in the middle of the orange, there is a dimension to our agency that simply remains a mystery.
